Designed an App intended to make organizing cheap group trips easy as a piece of cake. The project was chosen as the winner of the 2019 March 15th Ironhack Hackshow.

Intrapreneurship inside the ROXY Global Marketing department.Developed a global marketing strategy for the brand´s technical division trough service design.

• Creation and appliance of a tool - THE COMMUNICATION LADDER: How to change the brand perception the global consumer has of ROXY and repositioning it on a technical market through message restructuration.
• The appliance of the tool in different marketing touchpoints.
• Creation of a new web guide UX proposal for wetsuits and outerwear applying THE COMMUNICATION LADDER, a technical experience that is also applicable instore.
• Lead the technical campaign shoot for both water and snow collections.

These marketing actions have been implemented across the globe.