Acqustic community building
Services
Client
Acqustic
Description
How can we position a music startup as the go-to-place to discover the best emerging music of the national scene? Capitalizing on the essence of independent music and create a series of content that reflects that.
🎸 Content strategy and networking plan to increase following and interaction.
🎯 “I knew it before it was mainstream” Position Acqustic as the reference community for the discovery of emerging music.
They were trying to look like the big labels, maintaining a feed and content that resembled what already existed – We shifted the strategy and identified a need to position the brand within the market as something that broke with the norms, something that brought the possibilities of “making it” closer for the emerging artists that wanted to make a name for themselves.
Capitalizing on the intimate, on the back stage. Capturing the essence of the independent artist – Selling a lifestyle. Organic and natural.
📍 Producing behind the scenes content with artists.
📍 Creating different series of content that conveyed familiarity.
📍 Translated that pre-mainstream fandom feeling (much more personal, allowing people to know the artists, making it reachable) to digital content.
Results obtained:
From a 0.33% engagement to 3.04% → Growth of +821.21% and +85.2% of accounts interacting.
Creation of a strategy with pillars of content marked with different interaction goals.
Posts with the most:
✅ Comments: 377 vs. average of 6 comments per regular post in the previous period (+6183.33%).
✅ Likes: 1,010 vs. the average of 50-70 regular likes in the previous period (+1342.86% – 1920%).
✅ Saves: 100 vs. the average of 0 usual saves in the previous period.
