RGTV: Maldives is a 7-episode series blending surf, sisterhood, and the raw energy of life behind the scenes of a ROXY campaign. Made for a younger Gen Z audience, it dives into long-form storytelling and offers an unfiltered look at what really happens on a Roxy girls’ trip — when the cameras aren’t supposed to be rolling.

Shot in the Maldives, the series follows our Roxy athletes as they navigate unexpected storms, sunburns, and pure chaos  (all while pulling off a high-stakes photoshoot). What started as a dreamy surf trip turned into a whirlwind adventure, captured with honesty, humor, and heart.

More than a campaign, RGTV is a celebration of our brand’s DNA, told by the girls who live it.

I helped shape this project from day one, overseeing creative direction, storytelling, content strategy and project management — from early concept to final release. A surf series filled with magic, mess, and just the right amount of madness.

Find the full series available on Youtube now.

*Brand DNA